2001 – FREE Minds
The origins
Agostino, Giuseppe and Massimo, a group of friends with passion for sports and technology, who were working together in the R&D department for sport technical products, founded Free Minds Srl.
STRENGTH, DETERMINATION
AND A BIT OF MADNESS.
ABOUT US / ABOUT US / ABOUT US / ABOUT US /
Agostino, Giuseppe and Massimo, a group of friends with passion for sports and technology, who were working together in the R&D department for sport technical products, founded Free Minds Srl.
Young Freeminds is involved by Dino Chiesa, the then team manager of Nico Rosberg and Lewis Hamilton, in a new project of chest protection for karting.
In a few months, the innovative BRAVE rib protector is designed, produced and presented to the public; it’ll bring the partners to be known in the racing world.
INNOVATION / INNOVATION / INNOVATION / INNOVATION / INNOVATION /
Freem presented the lightest karting suit on the market, the “CIK-FIA”.
Freem created a new necessity with the world’s first customized karting suit and established a new market product.
The teams interested in the brand are more and more and with different needs and requirements.
Maximum customization and lightness are the basic requirements of the perfect suit.
Thanks to the business model used, together with the technical competences of the three partners, for the first time the brand got into the motorsport world with high quality and innovative products.
Different tests and analysis of the needs in the racing sector lead in 2010 to the homologation of the new ultra light fireproof suit “TA111 SOFFIO”.
Freem introduces the K19 suit, the evolution of the TK 114: the fit and comfort of the suit are improved with the addition of elastic inserts.
For the first time an ice-key device (in case of emergency) is inserted into a racing suit: the driver can save his medical information which can be read in case of emergency with an NFC device.
To meet the strict requirements of the new FIA 8856-2018 standards, Freem studies the A20 suit.
The carrying capacity of the shoulder handles is enhanced, the fit is improved with the addition of stretch panels and the level of safety in terms of protection against flames and heat transmission is highly increased.
Choosing to work mostly on customized requests was the winning move.
The brand still stands for quality: the agreement with Audi Sport and AMG Motorsport brought Freem to be the official protective teamwear in Grandtourisme and Endurance championship. The same process took place in the rally world thanks to the partnership with Skoda Italia, Hyundai and Toyota.